What happens when adults wear costumes for a good cause? A big impact.
The goal of this livestream was to amplify and increase awareness of FSH and its vital mission. Griff Entertainment created a tailored campaign focusing on wider distribution.
An aggressive social media campaign was highlighted by a retweet from People’s Online Magazine that catapulted to 7 million retweets—viral proportions.
This lifestream was free for viewers with the intention of heightening the organization’s profile and increasing donations. Celebrity selfie videos further created an opportunity for ad banner generated monetization.