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Ghostly Gala Livestream

What happens when adults wear costumes for a good cause? A big impact.

The goal of this livestream was to amplify and increase awareness of FSH and its vital mission. Griff Entertainment created a tailored campaign focusing on wider distribution.

An aggressive social media campaign was highlighted by a retweet from People’s Online Magazine that catapulted to 7 million retweets—viral proportions.

This lifestream was free for viewers with the intention of heightening the organization’s profile and increasing donations. Celebrity selfie videos further created an opportunity for ad banner generated monetization.

Livestreaming this exciting live event is a prime example of how celebrity, influence, and resources can be harnessed and leveraged to optimize brand awareness, important messaging, and fund-raising opportunities.
The FSH Society is a nonprofit, patient-driven organization supporting research and education for facioscapulohumeral muscular dystrophy (FSHD), one of the most prevalent forms of muscular dystrophy.