The Next Generation of Digital Video Festival Competition.
Griff Entertainment continues to empower industry peers and content creators worldwide through its collaboration with mySPOTLIGHT.TV online video/film competition that showcases content creator’s projects across devices, reaching global audiences!
mySPOTLIGHT.TV, a new and powerful independent “content creator owned” multi-platform-network, announced today the launch of its worldwide digital video and film competition. “The competition is designed to provide an unprecedented foundation for creators to build their digital video businesses in a landscape where the creators have a direct one on one relationship with their audiences in a NetFlix like environment,” explained Griff’s Co-Founder & CEO, Maria Calabrese. Simply put, the creators themselves are in complete control.
Enlisting the help of Hollywood veterans Tim Busfield, Emmy Award Winning Director, Actor of “West Wing” and “Thirty Something,” Bob Kosberg, Executive Producer, Writer, CEO and founder of MoviePicth.com – most well known as the “Hollywood Pitch Guy”, and for his feature film “12 Monkeys,” Ron Ward, Co-Chair Griff Entertainment (former Co-Chairman of the Griffin Group, and President of Merv Griffin Entertainment), and Maria Calabrese, CEO & Founder, Griff Entertainment, a Traditional & Digital Management and Production Company, (set to launch it’s own four20tv Multi Platform Network next year). The competition offers the creator a global 360 approach from Production to Pitching to Distribution.
“It’s 2016. It is just no longer necessary for a content creator to remain lost in the walls of social video platforms were they don’t own their audience and seldom see a return on their investment for their work” says CEO and Founder of mySPOTLIGHT.TV and dotstudioPRO, Joe Pascual. “It is our belief that platforms like YouTube, Vimeo, Facebook along with other social video platforms are the top of the creator’s sales funnels designed to build an audience, but then what? How do content creators retain and build “their” audience in order to monetize repeat business from “their” premium content, be it ad-supported or video-on-demand”?
The competition is set to rollout monthly. Participants are armed with their own video management and monetization dashboards. Allowing complete control over their revenue models (programmatic, ad-serving and or pay-per-view functionality), and analytic tools to understand their audience in order to build lasting connections. Audiences are able to access content across multiple devices and platforms including Browser, Apple TV 4, ROKU, IOS, Android and ChromeCast. Creators now have the muscle to remain competitive in the ever-evolving digital multi-device entertainment age.